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At RITCHEY Shop (“we,” “us,” or “our”), we value your trust as much as you value premium bike components. This Privacy Policy explains how we collect, use, protect, and share information when you visit www.bikepartsco.com or make purchases from our global community of performance-focused cyclists.

1. Information We Collect

To provide our premium checkout experience and quality products, we collect:

  • Personal Information: Name, email, shipping/billing addresses, phone number when you create an account or make a purchase
  • Payment Information: Credit/debit card details (processed securely through PCI-compliant systems), PayPal email (we never store full payment details)
  • Technical Data: IP address, browser type, device information, and usage patterns through cookies
  • Communication Records: Emails or messages sent to our rider-support team
  • Preference Data: Product interests based on your browsing of handlebars, headsets, pedals, saddles, and seatposts

2. How We Use Your Information

Your data helps us deliver the secure, seamless experience our global riders expect:

  • Process transactions with bank-level 256-bit SSL encryption
  • Ship components worldwide (excluding certain Asian and remote regions)
  • Provide order confirmations and digital receipts
  • Respond to payment inquiries (Monday-Friday, 9AM-5PM CST)
  • Improve our product offerings and website functionality
  • Prevent fraud and ensure transaction security
  • Communicate about promotions (only with your consent)

3. Data Sharing & Disclosure

We treat your data like we treat our carbon components—with precision care:

  • Service Providers: Trusted partners for payment processing (Visa/MasterCard/JCB/PayPal), shipping, and IT security
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In case of merger or acquisition, with privacy protections maintained
  • Never Sold: We don’t sell your data to third-party marketers

4. International Data Transfers

As we serve cyclists from Fayetteville to Frankfurt, your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

5. Data Storage & Security

We protect your information with the same dedication we put into our bike components:

  • Secure servers with 256-bit encryption
  • PCI-DSS compliant payment processing
  • Regular security audits
  • Limited employee access to personal data
  • Retention only as long as necessary for business or legal needs

6. Your Rights & Choices

You control your data like you control your ride:

  • Access/Correction: Review and update your account information
  • Deletion: Request removal of personal data (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing emails
  • Restrict Processing: Limit how we use your data
  • Data Portability: Request a copy of your data in machine-readable format

To exercise these rights, contact our rider-support team at [email protected].

7. Cookies & Tracking Technologies

Our website uses cookies to ensure smooth gear changes between pages:

  • Essential Cookies: Required for checkout functionality
  • Performance Cookies: Help improve our website
  • Marketing Cookies: Used only with your consent

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

8. Children’s Privacy

Our components and website are not designed for riders under 16. We don’t knowingly collect children’s data.

9. Policy Updates

We may update this policy as our shop evolves. Significant changes will be communicated through our website or email.

10. Contact Us

For privacy questions or concerns:

RITCHEY Shop
2224 East Tall Oaks Dr
Fayetteville, US 72703
Email: [email protected]

Now that your privacy is secured, why not explore our performance handlebars or ergonomic saddles? Your next upgrade awaits with RITCHEY Shop’s trusted experience.